Success is Writing it Down.
We've had the same gigantic piece of paper on the wall since the Bush Administration. It is our touchstone for every project, every day:
• Sell a feeling.
• Back it up with smart information and reasons why.
• Be unique, go further.
• Don't say it, BE it.
• Fearless!
• If it's not fun, it won't work.
Ask us what these principles might suggest for your brand.
What does an "Advertising Agency" do?
• Generate the big idea.
• Aggregate, curate and shepherd the brand.
• Help brands make choices based on strategy.
• Create a brand point-of-view inspired and informed by culture and consumer insights.
• Put the multi-channel marketing specialties together into one brand story.
• Send relevant messages to consumers that start the conversation.
• Craft an integrated customer journey that leads to engagement, purchase, loyalty and advocacy.
• Content? Video? Storytelling? YES.
• Same as it ever was, just much more complicated to deliver in today's communications landscape.
Let's have a conversation together about this list!
Begin with the end in mind.
Imagine where you want your brand and business to be in 5 or 10 years, and infuse your brand today with that vision.
Your marketing will take you there.
If you don't believe it, why would anyone else?
Tone is everything.
How your brand says and does things, is often more important than what is actually being said and done.
Define your tone, perfect your delivery, and stick with it!
Don't fill a binder.
Your whole brand & communications strategy should fit on a single piece of paper.
People can't execute binders. They can execute a short list of words. A sentence.
It will involve some tough choices to eliminate all those words, and pick just a handful.
We can help you do it!
Speaking of results.
Results are what it's all about.
We endeavor to define strategies, tactics and communications to deliver the results you want.
We want to know our clients' results as close to real-time as possible so we can analyze and adjust.
(Yes, we are also massive data geeks.)
Your good results are tremendously important to us. Because we know that's why you hired us, and because we know that your good results are why people will hire us in the future.